Gully Labs is an Indian sneaker and streetwear company that merges modern fashion with Indian culture, craft, and its tales. The brand produces shoes influenced by the art, culture, sports, and street style of the people where they are created. It has a line of low-top sneakers, retro runners, mojari-inspired sneakers, slides, clothing, and accessories.
Gully Labs’ designs are characterized by the incorporation of elements from popular culture, innovative colour schemes, and tactile and artwork touches, which imbue the final product with a distinct identity. There are various collections available from the brand: Gully Number 001, Gully Number 002, Gully Number 003, and Gully Number 004. Its sneakers target customers that prefer sneakers that happen to be distinct from conventional overseas sneaker designs.
The brand’s products are usually in the mid-to-high price range footwear categories. The price is subject to the collection, design, materials, and availability.
Gully Labs: Company Overview
Gully Labs is an Indian footwear brand founded in Delhi in 2023, specialising in sneakers designed and manufactured in India, inspired by local culture and craftsmanship.
Gully Labs is an Indian footwear company, established by Arjun Singh and Animesh Mishra in 2023. The founders aimed to establish a sneaker label that embodies Indian culture, craftsmanship, and streetwear. The brand was established in August 2023, and it started developing its initial products in a small workshop in Noida.
Gully Labs specialises in creating designs with modernity in its sneaker silhouettes, along with some Indian cultural influences. The designs are inspired by local art, traditional footwear, sports, stories, and references. The brand also mentions the involvement of master craftsmen called “karigars” in the making and finishing of the shoes.
Gully Labs is a business primarily operating in the online space, based in Noida, Uttar Pradesh. It has now expanded its product line to include accessories, slides, socks, and clothing. The brand wants to create an identity for Indian sneakers with original designs and craftsmanship.
| Brand Detail | Information |
| Brand Name | Gully Labs |
| Industry | Footwear, Sneakers and Streetwear |
| Founded | 2023 |
| Brand Launch | August 2023 |
| Founders | Arjun Singh and Animesh Mishra |
| Headquarters | Noida, Uttar Pradesh, India |
| Main Products | Sneakers, slides, apparel and accessories |
| Product Category | Premium and lifestyle footwear |
| Target Audience | Sneaker enthusiasts, young adults, and streetwear shoppers |
| Shopping Model | Primarily online |
| Brand Identity | Indian culture-inspired footwear and craftsmanship |
Gully Labs: Brand History and Founders
Gully Labs is a footwear brand from India, established in August 2023 by the co-founders of the company, Arjun Singh and Animesh Mishra, in Delhi. The brand was founded with the purpose of developing sneakers that embody Indian culture, craftsmanship, and design.
It was Arjun Singh who spotted the opportunity to create a brand of sneakers that is based on the Indian tradition instead of Western sneaker designs as the primary source. The co-founder, Animesh Mishra, who was in similar shoes as him with an interest in sneakers, joined him after leaving his job in Bain.
- At first, Gully Labs concentrated on creating a community for Indian designed sneakers through social media and customer interaction. Sneakers officially arrived from the brand in August 2023.
- Gully Labs opened its first workshop in Noida Sector-10 in April 2024 with six artisans, covering an area of 1,000 Sq. Ft. The facility was utilized for sampling, stitching, and shipping their first footwear collections.
- The company shifted to its new headquarters in Noida Sector 4 in January 2025, where over 50 artisans and a design, operations, and content team are based.
- Gully Labs specializes in integrating elements from Indian culture into the latest sneaker designs. It was founded by Arjun Singh and Animesh Mishra, who are actively working on the development and expansion of the brand.
Gully Labs Products and Price List

Gully Labs provides sneaker options with various models, colors, and lines. The primary divisions of its line of shoes include casual sneakers, retro runners, mojari shoes, slides, and special-edition shoes.
Prices may vary from collection to collection, and the colours, sizes, discounts, and availability are subject to change. The following tables give indicative price ranges and examples.
Gully Labs Sneakers Price Table
| Sneaker Category | Example Products | Approximate Price |
| Gully Number 001 | Baaz Faris Black, Baaz Parni White | ₹3,790–₹5,990 |
| Gully Number 002 | Turf Olive, Tezz Green, Udaan Blue | ₹2,990–₹7,490 |
| Gully Number 003 | Mojari-inspired sneaker styles | ₹2,800–₹5,000 |
| Gully Number 004 | Sal Brown, Sebal Black | ₹3,790–₹4,490 |
| Special Editions | Dvaita, Raga collaborations and other limited designs | ₹5,990 and above |
| Sports Collaborations | Gully Labs x Nivia styles | Varies by model |
Gully Labs Popular Sneakers and Prices
| Product Name | Collection | Approximate Price |
| Baaz Faris Black | Gully Number 001 | ₹4,290 |
| Baaz Parni White | Gully Number 001 | ₹4,290 |
| Baaz Leila Navy | Gully Number 001 | ₹4,290 |
| Baaz Noor Yellow | Gully Number 001 | ₹4,290 |
| Baaz Falak Blue | Gully Number 001 | ₹4,290 |
| Sal Brown | Gully Number 004 | ₹3,790 |
| Sebal Black | Gully Number 004 | ₹3,790 |
| Dvaita Calico White | Dvaita | ₹5,990 |
| Aandhi Kobicha | Gully Labs x Raga | ₹5,990 |
| Turf Olive | Gully Number 002 | ₹7,490 |
These prices are indicative and may differ across product listings or retailers.
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Gully Labs Product Categories
1. Gully Number 001 Sneakers
Gully Number 001 is one of the brand’s signature sneaker ranges. It features a low-top silhouette designed for everyday wear. The collection includes colourways such as Baaz Faris Black, Baaz Parni White, Baaz Leila Navy, Baaz Noor Yellow, and Baaz Falak Blue.
| Product Style | Approximate Price |
| Baaz Faris Black | ₹4,290 |
| Baaz Parni White | ₹4,290 |
| Baaz Leila Navy | ₹4,290 |
| Baaz Noor Yellow | ₹4,290 |
| Baaz Falak Blue | ₹4,290 |
| Baaz Firozi Green | ₹4,290 |
| Baaz Kopal Green | ₹4,490 |
2. Gully Number 002 Sneakers
Gully Number 002 features a retro-running sneaker design. The collection draws inspiration from sports history and Indian sporting culture. It combines vintage-inspired shapes with colour combinations and detailing that give the shoes a distinctive appearance.
| Product Style | Approximate Price |
| Tezz Green | ₹2,990 |
| Gati Beige | ₹3,600 |
| Udaan Blue | ₹5,490 |
| Turf Olive | ₹7,490 |
| Other Number 002 Editions | Varies by design |
3. Gully Number 003 Sneakers
Gully Number 003 explores traditional Indian footwear through a modern sneaker format. The collection takes inspiration from mojari and jutti styles, combining cultural elements with contemporary footwear design.
| Product Category | Approximate Price |
| Gully Number 003 Sneakers | ₹2,800–₹5,000 |
| Premium Number 003 Designs | Varies by colourway and materials |
4. Gully Number 004 Sneakers
Gully Number 004 includes casual footwear styles with a relatively simple and versatile design. Products such as Sal Brown and Sebal Black offer options for shoppers who prefer understated colours and everyday styling.
| Product Name | Approximate Price |
| Sal Brown | ₹3,790 |
| Sebal Black | ₹3,790 |
| Other Number 004 Styles | Varies by design |
5. Special Edition Sneakers and Collaborations
Gully Labs also releases special editions and collaborations. These collections bring together the brand’s sneaker designs and ideas from artists, sports brands, or cultural themes.
| Product Name | Collection | Approximate Price |
| Aandhi Kobicha | Gully Labs x Raga | ₹5,990 |
| Dvaita Calico White | Dvaita | ₹5,990 |
| Buransh Red | Gully Labs x Aryan Katoch | ₹5,990 |
| Eleven Crest | Gully Labs x Nivia | Varies by listing |
| Other Special Editions | Collaboration and limited collections | ₹5,990 and above |
Gully Labs Apparel and Accessories
Gully Labs has expanded beyond footwear with apparel and accessories that complement its sneaker collections. These products allow customers to create coordinated casual and streetwear outfits.
Gully Labs Apparel Price Table
| Apparel Category | Example Products | Approximate Price |
| Jerseys | Crew-neck and polo-neck jerseys | ₹1,990 |
| Trousers | Gully Number 17 Trousers | ₹2,990 |
| Casual Apparel | T-shirts and other streetwear pieces | Varies |
| Collection Apparel | Limited or themed clothing | Varies by design |
Gully Labs Accessories Price Table
| Accessory | Example | Approximate Price |
| Socks | Kumkum Red socks | ₹449 |
| Socks | Chhatai Yellow socks | ₹449 |
| Slides | GL Slides collections | Varies by style |
| Other Accessories | Brand accessories and lifestyle products | Varies |
Prices and availability can change as the brand introduces new collections or updates its product listings.
Gully Labs Design and Style Guide
Gully Labs sneakers can suit different fashion preferences, from minimal everyday outfits to bold streetwear looks.
| Style Preference | Suggested Gully Labs Collection |
| Everyday casual wear | Gully Number 001 |
| Retro and sporty outfits | Gully Number 002 |
| Traditional-inspired fusion looks | Gully Number 003 |
| Simple casual styling | Gully Number 004 |
| Statement footwear | Special editions and collaborations |
Neutral shades like black, white, or navy are good choices for a day-to-night option. Bright colours and special editions are available for those who are into statement shoes.
How to purchase Gully Labs Products
Gully Labs products are available for purchase online via the brand’s website and at certain retailers. Most people would say the following steps in a shopping process are:
- Browse collections and types of sneakers.
- Choose a style, silhouette, and colour.
- Look at what sizes are available and product details.
- Check the price list, delivery details, and whether they are applicable to the offers.
- Place the item in the shopping cart and check out.
- Consumers should review the size chart, product description, return/exchange policy, and shipping information prior to ordering. These policies may differ per product or sales channel.
Why is the Gully Labs brand popular?
Gully Labs has made headlines for its attempts to bring Indian culture into modern shoes. The brand uses sneakers inspired by pop culture references and unique colour schemes to establish a recognizable identity, rather than just traditional sneaker styles. It also caters to customers looking to make an effort to explore local fashion brands, given its dedication to Indian-made products. Each sneaker collection offers a variety of different shoes that can be worn for any occasion and style, from everyday use to street fashion to special occasions.
Gully Labs can also capitalize on increasing interest in Indian Sneaker Brands. An increasing number of customers are looking for alternative brands to the international ones, particularly if the brands have original designs and a clear identity.
Conclusion
Gully Labs is an Indian sneaker and streetwear company that fuses contemporary sneaker design with Indian influences. It has low-top sneakers, retro runners, styles inspired by mojari, casual shoes, clothing, and accessories.
The company’s commitment to unique designs, attention to craftsmanship, and storytelling has earned it the consideration of customers looking for a sneaker brand that stands out from the crowd. The prices will differ depending on the collection and special edition, so shoppers can see the variations and choose their favorite styles within their means.
Frequently Asked Questions
Gully Labs is an Indian sneaker and streetwear brand that creates sneakers inspired by Indian culture, craftsmanship, and local tales. It has a wide variety of products such as sneakers, slides, clothing, and accessories.
Gully Labs was established by Arjun Singh and Animesh Mishra in 2023.
Gully Labs is based in Noida, Uttar Pradesh, India.
Different collections and designs can charge different prices for their sneaker partnership with Gully Labs. Several popular styles are available in the range of ₹3,790 to ₹5,990, with higher prices for special editions and models.
Gully Number 001 is a great choice for casual wear. It includes low-top sneakers in different colour schemes like black, white, navy, and green.
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