Synthesia: AI Video Generator, Features, Pricing, How to Use, and More

Synthesia is revolutionizing the video content creation landscape by introducing AI and digital presenters into the workflow of every business. Users can use AI avatars and voiceovers to convert written scripts into high-quality videos, bypassing the need to hire actors or set up a recording studio. The tech startup was established in 2017 and has since emerged as a prominent name in the AI video generation sector. It has the capability to handle several languages, video translation, and customizable presenters, which could be beneficial for organizations that communicate with audiences around the world.

Whether it’s for employee training, corporate presentations, product demos, or educational content, Synthesia provides businesses with a convenient and efficient way to create video-based materials. The platform showcases the potential of new technology to streamline video production, minimize the need for conventional recording gear, and boost the efficiency of creating compelling digital communication.

As the demand for AI-driven content rises, the platform illustrates how new technology can simplify video production, eliminate the need for traditional video recording equipment, and help teams produce engaging digital communication more efficiently

What Is Synthesia?

Synthesia is an AI-powered video generation platform that permits customers to create expert videos without a camera, studio, or live actors. It was started in 2017 by a group of AI researchers and entrepreneurs that included CEO and co-founder Victor Riparbelli.

Synthesia, which is based in London, United Kingdom, mainly caters to businesses, educators, and corporate training teams. It turns written scripts, documents, presentations, and prompts into videos starring AI-generated presenters, realistic voices, and customizable backgrounds.

It also allows for multilingual video production, translation, and AI dubbing, ensuring that organizations can reach out to a global audience. Synthesia is widely adopted by businesses for a host of applications, including employee training videos, product demonstrations, onboarding videos, and educational videos. It is user-friendly and operates online, which makes video production a breeze and eliminates the need for conventional filming gear. Synthesia also provides a free Basic plan as well as paid plans that have different features and usage limits. Generally, it helps organizations make more consistent video content in a more efficient manner.

Key Features of Synthesia

1. AI Avatars

Synthesia has an AI Avatar library of characters that can be used to deliver information through videos. Users can select a presenter matching their content and place the avatar in each scene to match their content. The platform also features its own avatars and creator avatars, with which users can produce videos under the same visual umbrella. 

The features can be helpful for business presentations, employee training, education videos, and marketing campaigns. This applies to users using avatars of real individuals, who must adhere to Synthesia’s consent and content policies in creating their avatar.

2. AI Video Generator

With Synthesia, users can convert their scripts, prompts, documents, PowerPoint presentations, and more into videos. Its AI features allow for creating scripts, structuring scenes, finding templates, and generating visuals. Users can check the content created and edit it before creating the final video. This saves you from having to create each scene individually and makes it simpler to modify videos as information changes.

3. AI Voiceovers

Synthesia offers AI speech options to engage with and read out scripts with the help of digital presenters. Available voices and languages are chosen for users to fit their target audience. This feature can be very useful for training materials, product demos, presentations, and tutorials. AI voiceovers can minimize the number of time it will be necessary to record the script multiple times if changes are to be made in it.

4. Video Translation and AI Dubbing

Synthesia provides translation and dubbing solutions to ensure the video content is adapted for various language audiences. Instead of creating a new video for each market, users can leverage supported localization features to create the other language versions of the video. 

This is useful for businesses that have international operations, online teachers, and marketing staff. The languages available, and the translation capabilities, are dependent on the feature and subscription plan.

5. AI Video Assistant

Synthesia’s AI Assistant guides the user to craft and edit videos using their conversational instructions. The user can write a description of their video, select the target group, add enabling documents, and select the delivery style. The assistant may assist with script preparation, video storyboard construction, and adding visuals. Users are then able to edit the draft video in the editor and create a finished video. This is a paid feature that’s only available with an available paid plan.

6. Templates and Customization

There are templates available with Synthesia that will aid users in creating videos for various purposes. Users have the flexibility to tailor the scenes, backgrounds, text, images, and other visual elements to their needs. They can also upload presentation content and arrange it into the video scenes. There’s a benefit to templates for businesses that want to ensure branding consistency between several training videos, presentations, or product demonstrations.

7. Personal and Custom Avatars

Eligible users can use Synthesia to generate their own individual avatar. This can help business and professionals to have a consistent presenter when it comes to videos without having to record each script individually. Students create an avatar by following the instructions and consenting to be recorded. Depending on the subscription plan, the number of avatars available.

8. AI-Generated Visual Assets

Synthesia also allows users to use AI-generated images and videos, which can be added to their projects. These can be combined with an avatar’s appearance to create more visually appealing videos. The user can create assets via text prompts and includes presets. The asset generation ability consumes Cr and have certain access, Users are requested to view the current plan details before extensive use of them.

9. Interactive Videos and Learning Tools

Synthesia has interactive video features and learning capabilities. Depending on the plan and product, users can incorporate elements such as quizzes, branching choices, and calls to action. The purpose of these tools is to make watching a passive learning experience. They can be used in employee induction, compliance training, product training, and professional development.

10. Collaboration and Enterprise Features

For companies creating videos collectively, Synthesia offers teamwork and admin tools. Users might also get extra workspace seats, brand controls, admin capabilities, and company security functions contingent on the subscription. Larger organizations have the option to discover customized plans that can accommodate their video manufacturing and dissemination needs. Synthesia’s features make it an ideal choice for teams seeking to generate, manage, and update video content at a large volume.

How to Use Synthesia

Step 1. Get started by creating an account.

Go to the Synthesia website and sign up. If you’re looking to sign up for the editor, after checking all the options you can get for free, such as avatars, voice options, etc., decide whether to sign up for a paid account or not.

Step 2: Select a Video Creation Method

Open the video creation workspace. You may start with a prompt, an already written script, a template, or materials that are supported like a PowerPoint or document.

Step 3: Copy and paste 

Create your script or describe the video you are going to make. When using the AI Assistant, provide a description of the video’s content, audience, and intent. If the workflow calls for it, you can add supporting materials as well.

Step 4: Choose an AI Avatar

Select an available avatar for your content. It can be moved and styled in the scene. You can also use an eligible personal or custom avatar if your plan allows you.

Step 5: Select a Voice and Language

Choose an AI voice and language that is available. Listen to and practice pronunciation and delivery to ensure narration is appropriate for the audience.

Step 6: Customize the Video

Add/Edit scenes, backgrounds, text, and images. Templates can be used to keep your design looking the same and to add any necessary visuals as well.

Step 7: View and edit the preview

Check the script, pronunciation, avatar personality, transitions, and flow of the video. Make any required edits prior to printing.

Step 8: Create the Video

Click the Generate button in the editor. If the workflow allows, you can optionally add a title, description, captions, or chapters before confirming the generation. Synthesia then takes the video and shows the progress of the video’s generation.

Step 9: Download or Share

When finished, check the final product. The video is available for download or can be shared via the options that are provided. Remember: verify the export and usage limits prior to producing several videos.

Synthesia Pricing & subscription

Synthesia’s subscription plans include Basic, Starter, Pro, and Enterprise. The Basic plan is free, and paid plans have extra video downloads, credits, more avatars, and advanced features. The following prices are official prices as of October 20, 2026. Billing, geographic location, taxes, and changes in plans may affect prices.

Plan	Price	Key Features
Basic	$0/month	10 minutes of video creation or dubbing, 500 credits, 3 survey responses, watermark on videos
Starter	$29/month	1,250 additional monthly credits, video downloads, watermark removal, AI Video Assistant, 125+ avatars
Pro	$89/month	6,000 additional monthly credits, 180+ avatars, personal avatars, interactive videos, branded video pages
Enterprise	Custom pricing	Unlimited video minutes, 240+ avatars, advanced collaboration, brand kits, SSO, and enterprise features

Note: The paid plans also provide a basic allowance of 500 credits and 10 minutes per month for video creation and dubbing. There will be additional AI activities that will cost credits, and the number of videos you can make will vary according to the different features you utilize. Annual billing can make your monthly bill look lower.

Synthesia’s Use Cases

1. Corporate Training Videos

Synthesia can be leveraged by companies for workplace procedures, compliance, cybersecurity, customer service training, and professional development. If the policies change, the teams can update the script and regenerate the video without having to arrange a new session for recording.

2. Employee Onboarding

HR teams can make welcoming videos, provide info regarding policies followed by the organization, introduce departments, and guide new hires through workplace procedures. Standardized videos allow organizations to provide the same information to employees in various offices and locations.

3. Educational system and online learning

Written lessons can be converted to videos with AI presenters by teachers, trainers, and online course creators. They can break the material into small chunks, provide subtitles, and use visual aids to help with more difficult subjects.

4. Product Demonstrations

Product walks, feature videos, software tutorials, and customer support videos can be produced by businesses. Using AI narration and screen recordings can more effectively show how something works, rather than having to have a presenter record all the explanations.

5. Social Media Content

Marketing teams can create product explainers, brand presentations, and social media videos organically using Synthesia. But users have to take into account the usage restrictions on avatars before using the generated videos in any paid advertisement campaign.

6. Internal Communications

AI presenters can be utilized to share policy updates, company announcements, project developments, and management messages with your team. The multilingual video feature can also enable teams to communicate with staff in various areas.

Benefits and Limitations 

Benefits	Limitations
Creates videos without traditional filming	Some avatar movements may appear artificial
Offers ready-made video templates	Detailed editing may require additional tools
Supports multilingual video production	Translations can require human review
Provides AI voices and voice cloning	Pronunciation errors can occur
Helps businesses update training content quickly	Usage limits and credits can restrict production

Synthesia Alternative 

Platform	Best For	AI Avatars	Main Focus
HeyGen	Marketing and sales videos	Yes	AI avatars and video localization
Colossyan	Corporate training	Yes	Training videos and interactive learning
D-ID	Developers and digital presenters	Yes	Talking avatars and API integrations
VEED	Content creators	Yes	Video editing, subtitles, and AI tools
Hour One	Business communication	Yes	AI presenters and professional videos
Vyond	Educational and animated videos	Animated characters	Animation and storytelling

Who Should Use Synthesia?

Businesses

Synthesia has unlimited potential applications for businesses, including product demos, company updates, customer training videos, and internal communications. Organisations can use its AI presenters to generate uniform video content without having to fix dates and times for video shoots for every update.

Marketing Professionals

Marketing teams can produce promotional videos, product explainers, advertisements, and marketing campaign content. AI avatars and voiceovers make it easier to develop presenter-led videos for different audiences.

Educators and Trainers

Synthesia allows teachers, online educators, and corporate trainers to create lessons, tutorials, and training. The platform can contribute to making written learning materials and/or presentations into video content that the learner can watch in their own time.

YouTube Content Creators

Users who are creators on YouTube can leverage Synthesia to create educational videos, explainers, software tutorials, and other presenter-led content. It’s especially helpful for content creators who don’t want to show their face. But if creators want to, they still need to put in ideas, correct information, and interesting scripts.

Human Resources Teams

HR can make employee induction videos, workplace policy explanations, compliance training, and announcement videos. Policies change; teams can make changes to their scripts and generate videos without holding another recording session.

International Organizations

Synthesia’s multilingual capabilities and dubbing options can help businesses create videos that resonate with audiences in various countries. Synthesia’s multilingual features and dubbing options enable businesses to tailor videos for diverse audiences across different countries. This can help save time in creating localized training and communication materials.

Sales Teams

Salespeople can take advantage of the video creation features to develop product presentations, sales training videos, onboarding materials for customers, and product demonstrations. Interactive video can also enhance the learning and communication experience for organisations.

Future of Synthesia

Advancements in generative AI, digital avatars, multilingual support, and video automation will be instrumental in shaping the future of Synthesia. With the advancement of AI models, video creation platforms will increasingly allow for the creation of more natural expressions, delivery of voices, and flexibility in generating video visuals.

An important evolution is the shift from simple avatar presentations to more automated video production. With its AI Assistant, users can already use Synthesia to generate a script, structure scenes, and change visuals using a set of conversation prompts. These can make video production more user-friendly for those who don’t have editing skills.  The area of multilingual communication is also important. Trainings, marketing, and educational videos can be rendered in multiple languages without recording each individual version, which creates lots of expenses and time.

Businesses can leverage AI dubbing and video translation to adapt their training, marketing, and educational videos for international audiences without adding to the costs and time of recording multiple languages.

Conclusion

Synthesia is an AI video generation platform that transforms any script, document, presentation, or prompt into professional video. It offers AI avatars, voiceovers, video translation, AI-powered editing, templates, and interactive video functionality. These features prove handy to content creators, marketers, HR teams, and educators who require frequent video production. Free Basic gives one a chance to test this platform; the Starter and Pro plans have extra credits and features for more regular usage. 

Enterprise plans provide a more powerful and flexible solution for organizations that have larger production needs and advanced collaboration requirements. While Synthesia saves time and effort when producing videos, users should always carefully review the AI-generated narrative, spoken words, and images before posting. 

Frequently Asked Questions

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