Nykaa Fashion is among the top online fashion and lifestyle fashion ecommerce platforms in India. It is a part of the bigger Nykaa ecosystem, which was set up to broaden Nykaa beyond its beauty and personal care lines. Nykaa Fashion actually operates a hybrid business model. It runs a multi-brand marketplace but heavily relies on its own private labels (Nykd, RSVP, Gajra Gang, KICA) via the House of Nykaa, which drives roughly 11.2% of its total fashion GMV, making its owned portfolio a massive structural component of its strategy.
It is a conglomeration of Indian brands, international labels, premium brands, designer names, emerging D2C brands, and Nykaa’s own fashion brands. Women’s fashion, Men’s clothing, Kidswear, Shoes, Handbags, Jewellery, Accessories, Lingerie, activewear, and Home items are all available for customers to shop. This article will provide complete information about Nykaa Fashion.
Nykaa Fashion: What It Is and How It Works
Nykaa Fashion is a fashion and lifestyle e-commerce company of Nykaa. The platform was started in the year 2018 with the vision of making a curated online platform for fashion. It’s about fashion discovery, fashion trends, content and brand selection, and convenient online shopping.
Nykaa Fashion has thousands of products from thousands of brands across various categories. It also has its portfolio of fashion brands like Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang. The platform is for people who need clothing for everyday wear, office wear, party wear, wedding wear, shoes, accessories, and home products.
| Particular | Details |
| Brand | Nykaa Fashion |
| Parent Company | FSN E-Commerce Ventures Limited |
| Launched | 2018 |
| Nykaa Founder | Falguni Nayar |
| Fashion Leadership | Adwaita Nayar (CEO) |
| Business Type | Online fashion and lifestyle marketplace |
| Main Market | India |
| Major Categories | Fashion, footwear, bags, jewellery, accessories, home |
| Business Model | Multi-brand marketplace and owned brands |
| FY2026 Fashion GMV | Around ₹4,954 crore |
| FY2026 Brand Launches | 1,280+ brands |
Nykaa Fashion History: From Launch to Fashion Marketplace
Nykaa was Founded in 2012 by Falguni Nayar is an online beauty and personal-care brand. The company slowly developed a vast online shopping ecosystem and found its footing in the digital beauty space in India.
Following a strategic pilot phase, Adwaita Nayar officially rolled out and scaled the Nykaa Fashion commercial digital ecosystem in 2019. The goal was to develop a fashion platform that would bring together technology, content, fashion discovery and a massive collection of brands.
The site was initially predominantly fashion oriented, targeting women. It grew and branched out into men’s, children’s, footwear, accessories, home and other lifestyle products over the years.
Apart from the marketplace, the company has also built its own brands in the fashion industry. This enables Nykaa to contribute to product development of the products as well as continue to sell products from other brands.
Nykaa Fashion’s GMV stood at around ₹3,804 crore and the number of fashion brands active on the app surpassed 5,000+ by FY2025, alongside an ecosystem aggregated pool of over 8,600+ across group verticals. Its GMV grew to around ₹4,954 crore by FY2026.
The categories of the Fashion Products offered at Nykaa are categorized as follows:
Nykaa Fashion has products in various categories of fashion and lifestyle. It features fashion, menswear, kidswear, indian wear, western wear, footwear, handbags, jewellery, accessories, lingerie, activewear, sleepwear and home products for women.
Customers can buy clothes and accessories from its multi-category model, rather than having to go to multiple websites.
Nykaa Fashion Women’s Clothing and Ethnic Wear
One of the biggest areas of Nykaa Fashion is women’s fashion. Clothing in everyday, office, party, vacation and ethnic fashion can be found by customers.
| Product | Approximate Price |
| Tops | ₹500–₹3,000+ |
| T-Shirts | ₹400–₹2,500+ |
| Dresses | ₹800–₹6,000+ |
| Jeans | ₹800–₹4,500+ |
| Trousers | ₹800–₹4,000+ |
| Skirts | ₹700–₹4,000+ |
| Co-ord Sets | ₹1,000–₹5,000+ |
| Jumpsuits | ₹1,000–₹5,000+ |
| Kurtas | ₹600–₹4,000+ |
| Ethnic Sets | ₹800–₹5,000+ |
| Sarees | ₹800–₹10,000+ |
| Lehengas | ₹2,000–₹20,000+ |
The prices may differ on the basis of the brand, fabric, design, collection and discounts offered at the purchase time.
Nykaa Fashion Men’s Clothing and Menswear
Nykaa Fashion has added a ton of new clothes to its men’s fashion line. Casualwear, formalwear, smart-casual clothing, ethnic outfits and activewear are all available at the store.
| Product | Approximate Price |
| T-Shirts | ₹400–₹2,500+ |
| Polo T-Shirts | ₹600–₹3,000+ |
| Shirts | ₹700–₹4,000+ |
| Jeans | ₹800–₹4,500+ |
| Trousers | ₹800–₹4,000+ |
| Chinos | ₹900–₹4,000+ |
| Shorts | ₹500–₹2,500+ |
| Jackets | ₹1,200–₹6,000+ |
| Sweatshirts | ₹800–₹4,000+ |
| Blazers | ₹2,500–₹10,000+ |
| Suits | ₹4,000–₹20,000+ |
| Ethnic Wear | ₹1,000–₹8,000+ |
The Men’s wear segment saw considerable growth and was a significant driver of the company’s fashion growth during FY 2026.
Nykaa Fashion Kidswear: Clothing and Styles for Children
Nykaa Fashion also has children’s wear of various age groups.
There’s casual clothes, festive clothes, dresses, T-shirts, shirts, trousers, ethnic wear and etc. for parents to choose from.
Children’s clothing, garments, and their costs.
| Product | Approximate Price |
| T-Shirts | ₹300–₹1,500 |
| Shirts | ₹400–₹1,800 |
| Dresses | ₹500–₹2,500 |
| Jeans | ₹500–₹2,000 |
| Trousers | ₹400–₹1,800 |
| Ethnic Sets | ₹700–₹3,000 |
| Jackets | ₹700–₹3,000 |
| Co-ord Sets | ₹600–₹2,500 |
The ‘kids fashion’ segment is also a major growth segment of the platform.
Nykaa Fashion Footwear: Shoes, Sneakers, Sandals and More
Items such as footwear are also a large category on Nykaa Fashion. It includes casual, formal, sports and occasion shoes.
| Product | Approximate Price |
| Sneakers | ₹800–₹8,000+ |
| Sports Shoes | ₹1,000–₹10,000+ |
| Running Shoes | ₹1,200–₹10,000+ |
| Sandals | ₹500–₹4,000+ |
| Flats | ₹500–₹4,000+ |
| Heels | ₹700–₹6,000+ |
| Loafers | ₹1,000–₹6,000+ |
| Boots | ₹1,500–₹8,000+ |
| Formal Shoes | ₹1,000–₹7,000+ |
| Slippers | ₹300–₹2,000+ |
This wide price range is because of the fact that there are affordable, premium and international footwear brands available.
Nykaa Fashion Bags: Handbags, Totes, Slings and More
Nykaa Fashion has handbags and bags for work, special occasions, everyday use and travel. The price of bags and Handbags is determined by the following factors:
| Product | Approximate Price |
| Sling Bags | ₹500–₹4,000+ |
| Shoulder Bags | ₹700–₹6,000+ |
| Handbags | ₹800–₹10,000+ |
| Tote Bags | ₹700–₹7,000+ |
| Crossbody Bags | ₹700–₹6,000+ |
| Backpacks | ₹800–₹6,000+ |
| Laptop Bags | ₹1,000–₹7,000+ |
| Clutches | ₹500–₹5,000+ |
| Travel Bags | ₹1,000–₹10,000+ |
Also Read: Peter England: History, Products, Price Range, Owner and Brand Guide 2026
Nykaa Fashion Jewellery and Fashion Accessories
The site also offers a huge variety of accessories and fashion jewellery.
The items that can be found by customers are earrings, necklaces, bracelets, rings, watches, sunglasses, belts, wallets, scarves and hair accessories.
This will help you and others understand how much jewellery and accessories cost
| Product | Approximate Price |
| Earrings | ₹200–₹3,000+ |
| Necklaces | ₹300–₹5,000+ |
| Bracelets | ₹300–₹3,000+ |
| Rings | ₹200–₹3,000+ |
| Watches | ₹800–₹10,000+ |
| Sunglasses | ₹500–₹8,000+ |
| Belts | ₹400–₹3,000+ |
| Wallets | ₹400–₹4,000+ |
| Hair Accessories | ₹150–₹1,500+ |
| Scarves | ₹300–₹2,500+ |
Nykaa Fashion Lingerie, Sleepwear and Activewear
Nykaa’s also provides lingerie, sleepwear, gymwear and athleisure. Nykaa is a brand that operates its own private labels, one such brand is Nykd, which is a lingerie and comforts brand. KICA specializes in activewear and athleisure items.
| Product | Approximate Price |
| Bras | ₹500–₹2,500+ |
| Panties | ₹200–₹1,200+ |
| Lingerie Sets | ₹700–₹3,000+ |
| Nightwear | ₹500–₹2,500+ |
| Sports Bras | ₹600–₹2,500+ |
| Leggings | ₹600–₹2,500+ |
| Track Pants | ₹700–₹3,000+ |
| Activewear Sets | ₹1,000–₹4,000+ |
Nykaa Fashion Home: Decor, Furnishings and Lifestyle Products
Nykaa Fashion has gone beyond clothing and accessories and ventured into home and lifestyle.
Furnishings, decor, and kitchen items, storage items, bath items and household items are all in the home section.
| Product | Approximate Price |
| Cushions | ₹300–₹1,500+ |
| Bedsheets | ₹500–₹3,000+ |
| Curtains | ₹600–₹4,000+ |
| Table Décor | ₹300–₹2,500+ |
| Kitchen Products | ₹300–₹5,000+ |
| Home Décor | ₹300–₹10,000+ |
| Storage Products | ₹300–₹3,000+ |
| Bath Products | ₹300–₹3,000+ |
Home is also one of the quickest growing product segments at Nykaa Fashion.
Nykaa Fashion Brands: Indian, International, D2C and Owned Labels
Nykaa Fashion is a platform that brings together a range of fashion brands from India and around the world. It offers a mix of brands, international labels, premium collections and emerging designers. The platform carries known national brands, direct-to-consumer (D2C) labels and Nykaa’s own fashion range. It has also grown its offerings through strategic partnerships with international brands.
In year 2025 Nykaa Fashion featured more than 4,400 brands. This included over 1,000 brands and more than 500 direct-to-consumer (D2C) brands. In year 2026 the platform added more than 1,280 new brands showing continued growth and expansion.
Indian and D2C Brands on Nykaa Fashion
When it comes to D2C fashion brands customers can explore a variety of options across clothing, footwear, bags, accessories and more. Nykaa Fashion has also used its Hidden Gems initiative to spotlight up-and-coming brands. This helps give lesser-known brands a chance to reach a wider audience.
International Brands and Global Fashion Partnerships
For fashion Nykaa Fashion has broadened its selection by forming partnerships with global names. The platform’s updates in FY2026 emphasized collaborations with Nike and H&M. These partnerships have made it easier for Indian shoppers to access seasons and limited-edition product drops from top international brands. This gives customers access to the trends from around the world all, in one place.
Nykaa’s owned fashion portfolio consists of Nykd by Nykaa, KICA, Twenty Dresses, RSVP and Gajra Gang. The brands include those in the areas of lingerie, activewear and fashion.
| Brand | Main Category | Approximate Price |
| Nykd by Nykaa | Lingerie and comfortwear | ₹300–₹3,000+ |
| KICA | Activewear | ₹600–₹4,000+ |
| 20 Dresses | Western wear | ₹800–₹5,000+ |
| Likha | Indian wear | ₹799–₹2,499 |
| RSVP | Fashion | ₹800–₹5,000+ |
Nykaa Fashion Price Range: Clothing, Shoes, Bags and More
| Category | Starting Price | Higher-End Range |
| Women’s Fashion | ₹400+ | ₹20,000+ |
| Men’s Fashion | ₹400+ | ₹20,000+ |
| Kidswear | ₹300+ | ₹5,000+ |
| Footwear | ₹300+ | ₹10,000+ |
| Handbags | ₹500+ | ₹20,000+ |
| Jewellery | ₹200+ | ₹10,000+ |
| Activewear | ₹500+ | ₹5,000+ |
| Home | ₹300+ | ₹20,000+ |
| Designer Fashion | ₹2,000+ | ₹50,000+ |
These are broad indicative ranges because Nykaa Fashion sells products across budget, mid-range, premium and luxury segments.
Nykaa Fashion vs Nykaa: What’s the Difference?
Nykaa and Nykaa Fashion are part of the same larger Nykaa ecosystem, but they serve different shopping needs. Nykaa’s started as a beauty business and has since expanded into multiple lifestyle categories. Nykaa Fashion is solely focused on fashion and lifestyle products including apparel, footwear, bags, accessories, jewelry, activewear and home categories. Nykaa’s current platform offers beauty, fashion and other lifestyle products while Nykaa Fashion offers a dedicated fashion-focused shopping experience.
| Feature | Nykaa | Nykaa Fashion |
| Main focus | Beauty, personal care and lifestyle | Fashion and lifestyle |
| Founded | 2012 | 2018 |
| Founder | Falguni Nayar | Launched by Adwaita Nayar |
| Fashion offering | Available within the broader Nykaa ecosystem | Core focus |
| Product categories | Beauty, personal care, wellness, fashion and more | Clothing, footwear, bags, jewellery, accessories, activewear and home |
| Business approach | Multi-brand lifestyle platform with owned brands | Managed fashion marketplace with external and owned brands |
| Owned brands | Beauty and fashion portfolio | Fashion-focused owned brands |
| Shopping experience | Broader lifestyle shopping | Fashion-focused discovery and shopping |
Competitors and Alternatives
| Competitor | Main Focus | How It Differs From Nykaa Fashion |
| Myntra | Fashion and lifestyle | Large multi-brand fashion marketplace |
| AJIO | Fashion, footwear and lifestyle | Strong private-label and multi-brand assortment |
| Tata CLiQ Fashion | Fashion and premium brands | Part of the Tata digital ecosystem |
| Flipkart Fashion | Fashion and value shopping | Broader ecommerce marketplace |
| Amazon Fashion | Fashion and general ecommerce | Fashion is one category within a much larger marketplace |
Online Shopping Experience
Nykaa Fashion is designed primarily for digital shopping and fashion discovery.
Customers can search for specific products or browse different collections. Filters can be used to narrow products according to price, brand, size, colour and other characteristics.
Product pages generally provide photographs, descriptions, size information, ratings and customer reviews.
The platform’s content-led approach also helps customers discover products based on trends, occasions and fashion preferences.
How to Buy Products on Nykaa Fashion Online
Step 1: Open Nykaa Fashion
Visit the Nykaa Fashion website or open its mobile application.
Step 2: Select a Category
Choose women’s fashion, men’s fashion, kidswear, footwear, bags, jewellery, accessories or home.
Step 3: Search for a Product
Use the search bar or browse through the available categories.
Step 4: Apply Filters
Use filters such as price, brand, size, colour and discount to narrow the results.
Step 5: Check Product Details
Read the product description, material information, size chart and customer reviews.
Step 6: Select the Size
Choose the correct size based on the individual brand’s size chart.
Step 7: Add the Product to Bag
After selecting the product and size, add it to your shopping bag.
Step 8: Place the Order
Enter the delivery details, select an available payment method and complete the order.
How Does Nykaa Fashion’s Seller and Marketplace Model Work?
Nykaa Fashion primarily follows a multi-brand marketplace model.
The platform brings products from thousands of brands together and makes them available to customers through its website and application.
At the same time, Nykaa develops and operates its own brands. This gives the company two important business channels: marketplace products and proprietary fashion products.
The marketplace model provides customers with a large assortment, while owned brands allow Nykaa to control product development, positioning and brand strategy.
Nykaa Fashion Business Growth
Nykaa Fashion has continued to expand its brand portfolio and product assortment.
The company reported approximately ₹4,954 crore in fashion GMV for FY2026, representing 30% year-over-year growth.
During the same financial year, more than 1,280 brands were launched on the platform.
The company has also reported strong growth in individual categories, including men’s wear, kidswear and home.
Why is Nykaa Fashion Popular?
Large Brand Selection
Nykaa Fashion allows customers to discover products from a large number of brands through one platform.
Wide Product Range
The platform covers clothing, footwear, bags, jewellery, accessories, activewear and home products.
Fashion Discovery
Nykaa Fashion focuses on trends, collections and curated shopping rather than simply displaying products.
Multiple Price Segments
Customers can find affordable products as well as premium and luxury items.
Owned Brands
Nykaa has created its own fashion brands in categories such as lingerie, activewear, western wear and Indian wear.
Convenient Shopping
Customers can compare products from multiple brands without visiting several different websites.
Nykaa Fashion vs Traditional Fashion Brands: Key Differences
Nykaa Fashion is different from traditional fashion brands such as Allen Solly, Louis Philippe and Peter England.
A traditional fashion brand generally creates and sells its own collections. Nykaa Fashion mainly operates as a marketplace where customers can compare products from multiple brands.
For example, someone looking for a shirt can browse several brands on Nykaa Fashion rather than purchasing directly from only one fashion brand.
This multi-brand approach is one of Nykaa Fashion’s main differences.
Nykaa Fashion Customer Reviews
Customer experiences can differ because the platform sells products from a large number of brands.
Before purchasing, customers should check the individual product’s ratings, reviews, size chart, material information and return conditions.
A review of one product or brand should not automatically be considered representative of every product available on Nykaa Fashion.
Is Nykaa Fashion a Brand or Marketplace?
Nykaa Fashion is primarily a multi-brand fashion and lifestyle marketplace. However, Nykaa also owns and operates several fashion brands.
This combination allows the company to offer products from external brands while developing its own fashion portfolio.
Conclusion
Nykaa Fashion has grown into a major online fashion and lifestyle marketplace in India. Its main difference from traditional fashion companies is its multi-brand business model.
The platform brings together Indian brands, international labels, premium companies, emerging D2C brands and Nykaa’s own fashion labels.
Its product range covers women’s clothing, men’s fashion, kidswear, footwear, handbags, jewellery, accessories, lingerie, activewear and home products. Prices range from affordable products to premium and luxury items.
In FY2026, Nykaa Fashion recorded approximately ₹4,954 crore in GMV and launched more than 1,280 brands during the year. Its continued expansion into men’s fashion, kidswear, home and other lifestyle categories has increased the overall scope of the platform.
With its large assortment, digital shopping experience, fashion-focused discovery and growing portfolio of owned brands, Nykaa Fashion has established itself as an important player in India’s online fashion industry.
FAQs
Nykaa Fashion is an online fashion and lifestyle marketplace operated by the Nykaa group.
Nykaa Fashion was launched in 2018.
Falguni Nayar founded Nykaa in 2012.
Adwaita Nayar serves as the Executive Director of the parent company and the Chief Executive Officer (CEO) of Nykaa Fashion
Nykaa Fashion sells clothing, footwear, handbags, jewellery, accessories, lingerie, activewear, kidswear and home products.
Also Read: Warina Hussain (Hira Warina) Biography: Age, Movies, Height, Family, Education and Net Worth
[…] Nykaa Fashion: Inside Its Brands, Products, Prices, Competitors and Business Model […]
[…] Nykaa Fashion: Inside Its Brands, Products, Prices, Competitors and Business Model […]